Hyundai Struggles With Success, Running out of Models

| воскресенье, 26 июля 2009 г.

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Supply and demand is a tricky thing. After years of struggling to get its foot in the door here in the U.S., Hyundai is finding that many of its small cars are so popular the company can’t meet demand, especially with the new Accent two-door hatchback.

Other models built at Hyundai’s Alabama facility, like the new Santa Fe and Sonata, will pick up the slack for the missed sales opportunities of the Korean-produced Accent, Tiburon and Elantra. The demand problem has forced the company to lower sales goals for 2007. In a time when larger American automakers are having to cut production, Hyundai shows that even with gas prices falling, buyers are still looking at smaller and more affordable vehicles.

[Hot Hyundais, AutoWeek]

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